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Geographical Targeting

Target your advertisements
With MaxMind GeoIP products, you can deliver your advertising message to specified target locations. By targeting advertising towards your intended local audience, you can save money on advertising and reach a targeted audience more efficiently. Leverage built-in support for MaxMind from open-source and commercial ad servers, or customize MaxMind products to your platform.

Advertising can be directed according to the following dimensions:

  • Country
  • State
  • City
  • Metropolitan code
  • Area Code
  • Connection Speed

The following ad servers offer built-in support for MaxMind GeoIP:

  • Open Source:
phpAdsNew* [installation and troubleshooting notes], Max Media Manager**
  • Commercial:
AdvertPro, Adcomplete

* phpAdsNew 2.0.7 works with the GeoIP databases, though there appear to be some issues with targeting by city. Please try the GeoLite City database to confirm that the GeoIP/phpAdsNew integration would work in your environment before purchasing.

Earlier versions of phpAdsNew only support GeoIP Country and GeoIP Region. Patches are available to add GeoIP City support. There have been reports of phpAdsNew 2.0.6 not working with GeoIP. Upgrading to 2.0.7 often fixes the GeoIP issue. More details

** Max Media Manager supports GeoIP Country, Region, City, ISP and Organization as of release v0.3-alpha


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