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Skyhook Wireless and MaxMind Deliver Next Generation Location Technology
Boston, MA, January 30, 2006-- Skyhook Wireless, provider of the industry's first metro-area Wi-Fi Positioning System,
and MaxMind, a leading provider of IP location and fraud detection solutions, today announced a strategic partnership
and technology integration. As part of the agreement, Skyhook Wireless will utilize MaxMind's IP location technology
to provide universal location coverage for Skyhook applications. In addition, Skyhook and MaxMind will integrate
the two technologies to validate and optimize IP location data in ways never before possible. This groundbreaking
location technology combination is the first of its kind and will expand the overall market opportunity for location
based services.
Online advertising, digital rights management and fraud prevention are requiring greater levels of location
accuracy in order to maximize revenue and reduce liabilities. The MaxMind/Skyhook partnership offers
unprecedented control of online content. For example, financial institutions can require account holders
to be physically located at either their work or home address in order to conduct certain transactions.
Legal departments can limit the viewing of certain confidential corporate documents to individuals
physically located in the corporate headquarters. Advertisers can tailor their ad campaigns to consumers
in certain zip codes or even specific demographic areas of a city.
"Skyhook Wireless currently offers Wi-Fi location coverage in the 100 largest metropolitan areas of the
United States. Integrating MaxMind's GeoIP location technology will enable Skyhook to provide location
support in rural areas, outside the Wi-Fi coverage footprint," said Michael Shean, vice president of
business development at Skyhook Wireless. "We continue to expand the capabilities of our solution by
integrating other positioning systems like GPS and now IP location to ensure the best possible location
for any scenario."
"This partnership demonstrates the value GeoIP can deliver in identifying the location of Internet
visitors worldwide," said Ed Lin, business development manager at MaxMind. "Our technologies are
complementary. By combining the coverage of GeoIP with the high degree of granularity of Skyhook
Wireless, a more comprehensive solution can be delivered."
About MaxMind
Founded in 2002, MaxMind is an industry-leading provider of geolocation and online fraud detection tools.
MaxMind provides its geolocation technology through the GeoIP brand. By accurately pinpointing the
location of Internet customers and visitors by country, geographic region, down to the granular
detail of city in real-time, MaxMind enables online businesses to have a valuable marketing tool
as well as the ability to customize their websites to better serve clients. MaxMind is headquartered
in Boston, MA and is privately held. For more information on the company and its GeoIP technology,
visit www.maxmind.com, or send email to info@maxmind.com.
About Skyhook Wireless
Founded in 2003, Skyhook Wireless has pioneered the development of the first-ever metro-area positioning
system that leverages Wi-Fi rather than satellites or cell towers to deliver precise location data.
The Skyhook Wi-Fi Positioning System (WPS) requires no new hardware, works indoors and outdoors,
provides an instant location and is more accurate than current technologies in congested downtown areas.
Skyhook Wireless is headquartered in Boston, MA and is privately held. For more information on the
company and its Wi-Fi positioning system, visit www.skyhookwireless.com, or send email to info@skyhookwireless.com
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