GeoLocation for Affiliate Marketing: Use for Delivering Customized Content and Targeted Ads

Who:
TJ Mather, President, MaxMind LLC

What:
Understanding where your website visitors are coming from can have a positive impact on the effectiveness of an affiliate marketing campaign. This session will cover how to determine your website's visitor's location and other relevant connection information by examining their IP address. This information can be used to select the appropriate affiliate program and customize the marketing message. Advanced topics such as using geolocation to target various demographics will be covered.

When:
Tuesday, August 28th
11:15am EST

Where:
The 5th Annual Affiliate Convention
Intercontinental Hotel
Montreal, Canada
http://www.affiliateconvention.com/

About MaxMind
Founded in 2002, MaxMind is an industry-leading provider of geolocation and online fraud detection tools. MaxMind provides its geolocation technology through the GeoIP brand. By accurately pinpointing the location of Internet customers and visitors by country, geographic region, down to the granular detail of city in real-time, MaxMind enables online businesses to have a valuable marketing tool as well as the ability to customize their websites to better serve clients. MaxMind is headquartered in Boston, MA and is privately held. For more information on the company and its GeoIP technology, visit www.maxmind.com, or send email to info@maxmind.com.