The GeoIP2 Precision Insights service provides our most accurate information about the location of an IP address, pinpointing it to the zip or postal code level. It includes confidence factors for geolocation data, describes the ISP/Organization, and indicates the type of user behind the IP.
GeoIP2 Precision Insights now returns average income in US dollars per person as well as population per square kilometer (US only). Fine tune ad targeting and coupon distribution with the help of average income; add population density data as a factor for channel analysis and assessing market demand.
The GeoIP2 Precision: Insights service returns the following data elements for a given IP address:
|Continent||The continent associated with the IP address.|
Three indicators of the country associated with the IP address:
|Subdivisions||The subdivisions or regions associated with the IP address (i.e. state, county, province, prefecture).|
|City||The city associated with the IP address.|
|Postal Code||The postal code associated with the IP address.*|
|Metro Code (US Only)||The metro code associated with the IP address. These are only available for IP addresses in the US.|
|Time Zone||The time zone associated with location, as specified by the IANA Time Zone Database, e.g., "America/New_York".|
|Latitude / Longitude||The approximate latitude and longitude of the postal code, city, subdivision or country associated with the IP address.**|
|Accuracy Radius||The approximate accuracy radius, in kilometers, around the latitude and longitude for the geographical entity (country, subdivision, city or postal code) associated with the IP address.|
|ISP / Organization||The ISP and registering Organization associated with the IP address.|
|Domain||The second level domain associated with the IP address. This will be something like "example.com" or "example.co.uk", not "foo.example.com".|
|AS Number & Organization||The autonomous system number associated with the IP address and the organization associated with the registered autonomous system number for the IP address.|
|Confidence Factors||Our confidence in each of the geolocation values returned.|
|User Type||Insight into the type of user of the IP address (cellular, residential, business, traveler, government, college, and more).|
|Average Income (US Only)||The weighted average income in US dollars per person for the zip code(s) associated with the IP address.|
|Population Density (US Only)||The weighted population per square kilometer for the zip code(s) associated with the IP address.|
** Latitude and longitude are not precise and should not be used to identify a particular street address or household. To better represent a level of accuracy, please include the accuracy_radius when displaying latitude and longitude and make it clear that the coordinates refer to a larger geographical area instead of a precise location.
Includes localized names for select locations in English, Simplified Chinese, German, Spanish, French, Japanese, Brazilian Portuguese, and Russian.